The global teeth whitening strips market is witnessing rapid growth, estimated to reach $212 million by 2032. People are looking for cheap and easy access to whiter teeth without a dentist.
New whitening teeth strips trends are continuing to make cosmetic dental procedures more accessible. But people remain cautious. The most important buyers are young adults, coffee drinkers, and smokers. They look for quick results without sensitivity issues.
Let’s explore the latest trends, best brands, and what is coming in whitening strips.
The teeth whitening strips industry rapidly expanding as consumers go for at-home ease. The whitening teeth strips market is growing rapidly as people move towards a more affordable yet convenient at-home solution.
The global teeth whitening market was worth $8520 million in 2024, growing at a CAGR of 5.24% until 2032. It may reach a value of $12.77 billion by 2032. Whitening strips are a key part of this growth. The 2022 valuation of their market was $71.5 million, but it is growing much faster at 9.6%.
Consumers seek inexpensive alternatives for whitening teeth without going to the dentist. During the pandemic, everyone wanted an at-home whitener! Sales of whitening strips in the UK grew 87% in lockdown.
New technology is also driving demand. To meet the rising demand, manufacturers have started coming out with LED-accelerated strips and gentler options that use coconut oil instead of peroxide. FDA helps establish safety limits; commercial products are allowed to have 10% hydrogen peroxide. This keeps consumers sure about trying these treatments at home.
Different people use whitening strips for different reasons based on their needs and lifestyles. It has been observed in the markets who buys these products and for which features.
The most percentage (31%) of buyers are young people between the ages of 18 and 35. Social media is responsible for this as 84% of young people. Influencers and celebrities put pressure on them to have much whiter teeth. They desire quick results that are visible to match the online smiles.
Another big group is smokers and people who drink coffee or tea regularly. About 67 percent of adults in the United States who use a whitening product do so to remove. People want potent ingredients that can remove tough stains.
A growing number of users worry about tooth sensitivity. Almost 30% now opt for softer coconut oil-based strips rather than harsher peroxide ones. Brands like Lumineux are all the rage with effective whitening minus irritation.
About 25% of consumers now opt for natural ingredient options such as activated charcoal and baking soda. People stay away from peroxide because it can cause sensitivity, even if it works. However, peroxide-based strips still dominate the market A product like Crest 3D Whitestrips remains a top seller because it whitens teeth up to 23 shades in 24 days.
Smart brands are finding ways to combine both trends. For instance, Moon has professional whitening strips that incorporate mint in their vegan formulas. Health-conscious buyers who are interested in performance-oriented whiteners find this approach appealing.
Many customers want different things from whitening strips, but they all want the same thing—a whiter smile without any discomfort or hassle. Those who understand this will win in the competitive industry.
The whitening strips market is growing and adopting differently across various regions. Consumer behavior and market leaders in North America, Europe and Asia Pacific are all different.
North America holds the highest share in the whitening strips market, with a share of 31.3% in 2023. The U.S. whitening strips market is expected to reach a value of $2.62 billion by 2032. North America's dominance is attributed to high disposable income and the wider availability of whitening strips through retail shops. With a share of 27.4%, premium dental care is given salient importance in the UK and Germany.
Asia-Pacific is seeing the fastest growth, at a 9.8% annual rate. China and India's urbanisation and government oral health programs are driving this growth. By the year 2024, APAC will have seized 33.8% of the global industry.
In North America, Crest 3D is winning professional-quality teeth whitening, while Zimba offers fun solutions for budget-conscious buyers. The European market prefers tried-and-true names like Sensodyne Whitening and social media stars like Spotlight Oral Care.
Asia-Pacific shows a strong preference for local solutions. Consumers in Japan typically buy Dazzling White, while those in China often go for pharmacy brands like Watsons. Depending on cultural and distribution channels, product penetration will vary per region, hence the above observation.
The whitening strips industry is advancing through new technologies and changing consumer expectations. In the years to come, that’s how people will whiten their teeth at home.
AI is transforming product development and marketing. Companies are employing AI to make treatment plans according to users' exact tooth shade and sensitivity. Some brands are using AI for dynamic pricing based on demand and stock levels.
LED technology is making treatments faster. New equipment from Philips and GLO Science can cut a session to only 15 minutes and be effective. Companies such as Onuge are making biodegradable strips in sustainable packaging for people for whom the eco-conscious option is important.
Regulations may become stricter regarding peroxide content. Many countries are considering keeping the concentration of hydrogen peroxide at just 6% for over-the-counter products, which would maintain the results while offering safety.
Dental tourism is creating new opportunities. People are traveling to Mexico, Turkey, and similar places for professional whitening, then using maintenance strips afterward. The tele-dentistry revolution is allowing clinics to partner with online retailers so that consumers can have access to online consultations and subscription services for regular deliveries of strips.
These trends indicate that the marketplace is becoming more personalised, simple, and eco-friendly while still being effective at whitening. Companies that adapt to these changes will likely lead the industry through 2030.
The global market for teeth whitening is growing rapidly and whitening strips are becoming more popular. As whitening strips demand grows, manufacturers are innovating to meet evolving consumer preferences for whitening strips, from gentler formulas to eco-friendly options.
The market will see more personalised and tech-driven whitening products in the future. For those interested in premium whitening solutions, explore professional-grade options at Onuge China. In the future, strips will play a big role in teeth whitening at home.
