The teeth whitening industry is one of the fastest-growing sectors of the beauty market. If you’re a dental office, a beauty salon, or an independent business, adding teeth whitening services to your business model makes great financial sense. Whether you start simple with teeth whitening strips or go all in with gels and LED lights, the biggest challenge is how to inform your customers of your new teeth whitening services.
To successfully market a teeth whitening business, you need to employ a marketing campaign that focuses directly on your target audience. Here are seven tips on how to market your teeth whitening services based on your business:
Dental clinics are going to be targeting patients who desire more professional, effective teeth whitening treatments. Highlight your office’s professional expertise, the quality of your products, and your use of advanced whitening technologies. You can market this with educational blog posts, infographics, and even local workshops to inform potential clients about the benefits of teeth whitening.
Many of your customers will be existing clients who come in for other procedures so that the challenge will be upselling them on teeth whitening. Offer bundled services by pairing teeth cleaning with one free or discounted whitening session. Before-and-after images are going to be a big draw in getting customers to take the plunge, so have a binder in your waiting room ready for them to look at. You can even show examples of the results and timeline for various whitening procedures, from activated charcoal strips to 6% hydrogen peroxide whitening strips. Make sure this information is available on your website as well, and try to include some positive customer testimonials.
If you’re selling your own branded teeth whitening products, then one of your biggest goals is to gain brand recognition and build your brand name. At Onuge, we offer personalized branding for our teeth whitening strips. You can create customized packaging that markets your business on products like Alcohol-Free Teeth Whitening Strips, Dissolving Teeth Whitening Strips, and Activated Charcoal Teeth Whitening Strips.
Gain credibility by highlighting the quality of your products, including certifications and manufacturing standards. Try to reach out to other businesses at trade shows, through industry publications, or on digital platforms like LinkedIn. You’ll want to focus on scaling your business, sourcing high-quality products, and establishing as many partnerships with local businesses and retailers as you can.
Your target customer is likely a more casual client who wants a quick and affordable way to brighten their smile. They’re focused on convenience above all else, so try to make your marketing all about how teeth whitening is an easy add-on to other beauty services. In your imaging, showcase how a bright smile can complement a facial or blowout. Emphasize how quickly the products work and how effective they are at fighting tea stains and other stains.
Social media and word of mouth are two great ways to build a client base, so offer discounts for repeat customers and referral rewards. Work with influencers to showcase your products and highlight the results of your teeth whitening treatments. You can even host pop-ups or promotional events to launch new teeth-whitening products.
To drive up your profit margins even further, Onuge offers discounts for bulk orders of our teeth whitening strips. Whether you’re a dental office trying to upsell clients, an OEM creating your own branded teeth whitening products, or a salon looking to expand your services, Onuge provides high-quality products at an affordable rate. Please give us a look today to get started on marketing your new daily life teeth whitening business and your teeth whitening strips will start flying off the shelves!
